A company's brand is one of its most valuable assets because it shapes how people perceive the business, influences customer behavior, and drives long-term success. A strong brand makes a company instantly recognizable through its logo, colors, tone, and messaging, and the application of consistent branding builds trust with customers, partners, and investors. People are more likely to buy from a brand they recognize and trust.
Branding elements, such as logos, color palettes, fonts, images, and templates, are housed within brand kits, which are pre-loaded into the Microsoft 365 Copilot app by your organization. Using these kits, you can create AI-generated infographics, images, posters, and banners aligned to your brand.
Benefits of using brand kits
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Quick. With just a few button clicks you'll have an AI-generated result that adheres to your company colors, voice, tone, and style.
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Convenient. Brand and color selections are built into many of the options in the Create module, such as posters, banners, and infographics so you can apply your company's brand elements to company collateral, including infographics, images, posters, and banners right from the start.
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Consistent. Since brand kits are approved and managed by your company in partnership with your brand or marketing teams, you can be confident in knowing that all collateral adheres to the branding guidelines.
How to apply branding to AI-generated posters, banners, infographics, and images
Once brand kits have been installed by your organization, you can find them in the Poster, Banner, Infographic, and Image tabs of the Create module. Select the brand and color you want, and AI will take it from there.
