Monitor engagement in Viva Engage with analytics

Viva Engage provides robust analytics to help you better understand the impact of your posts. Analytics let you monitor:

Your own engagement (Personal, Answers, and Conversation analytics);
Engagement within the communities you visit (Community analytics).

Note: Except for conversation and community analytics, most dashboard analytics are only available to customers that have a Microsoft Viva Suite or Employee Communications and Communities license.

Open the Analytics dashboard

Anyone who creates a post in Viva Engage and to leaders’ delegates can view the Analytics dashboard.

Use any of the following methods to open your personal analytics dashboard:

From your storyline, select the analytics icon below your cover photo or the link on the Personal summary tile. You'll see the complete Analytics page, opened to the Personal tab.
Select the Analytics link in the Viva Engage left navigation menu.
From the Answers page, select the link on the Personal Answers summary tile.

Tip: Hover over any metric to get more information about it.

Screenshot shows the icon and link on your storyline that opens your personal analytics page.

Personal analytics include the following metrics:

Your reach	A count and charting pattern of people who viewed, reacted or commented on your posts.
Reach breakdown	A count of people who are viewing, reacting, or commenting.
Engaged breakdown	The percentage of people who reacted or commented.
Top conversations	The most popular conversations you have started.
Reactions to your posts	A unique count of reactions on all your posts.
Top comments on your posts	The comments on your posts with the most reactions.

To see trends, use these dashboard filters:

Date range	Date range lets you see conversation trends starting from the date a post is created and beyond. Date ranges represent changes (deltas) for the selected period. You can filter on 7days, 28days, 90days, and 365days. For example, by selecting 7days, you can see the week-over-week change. 90days shows quarter-over-quarter changes.
Destination	Use this filter to include data across communities and storyline, or only for storyline.

Note: Audience related metrics are only visible to leaders who have been identified by an admin or corporate communicator and have assigned audiences. For details, see Identify leaders and manage audiences in Viva Engage.

To understand the performance of questions and answers you engage with, check your Answers analytics. These analytics are visible to anyone who posts or answers a question in Engage, either on the Answers tab or in a community.

Answer analytics include the following metrics:

People you helped	Your impact based on the number of people who engaged with a question you asked or answered. For details, see Answers in Viva: Understanding Time Saved & People Helped - Microsoft Community Hub
Answers summary	Analytics for questions you answered
Questions summary	Analytics for the questions you asked
Questions you engaged in	A breakdown of the most engaged questions you asked or answered

Conversation analytics are a real-time breakdown of Viva Engage post activity and include data from conversation starters, articles, polls, praise, and more. Post creators, their delegates, and corporate communicators can view conversation analytics. Community admins can view conversation analytics for the communities they manage.

Go to a conversation in Viva Engage, select the ellipse icon, and then select View analytics. Alternatively, select the Seen by count that appears on all threads.

Screenshot shows conversation trends, post activities, and other metrics in the dashboard for conversation analytics.

Conversation analytics include the following metrics:

People reached	The number of people who viewed, reacted or replied
People engaged	The number of people who reacted or replied
Engagement funnel	The types of engagement happening on your post. Includes detailed conversation-specific activities like bookmarks and shares.
Conversation trends	Total users who have viewed, reacted and commented to the post in the selected time frame. In the case where a conversation has been featured or pinned, you'll see those actions represented in the graph.
Reactions breakdown	Total reactions and the type of reactions used
Top comments on post	An overview of the most engaged comments on the post
Shares	Shows how and where this post has been shared. Metrics in this table relate to the new post created upon share.

Conversation analytics include these additional metrics in Viva Engage premium:

Advanced people reached and engaged	Percentage of followers and the audience or community reached, depending on where the post is created. If a post is created within a community, community reach is displayed. If a post is created on storyline, followers reached is displayed. If the post is created on storyline by a leader, audience reached is displayed.
Activities by platform	Platforms that comments, reactions, and views come from.
Sentiment in comments	Average sentiment across all comments in post. This metric is only available on posts with at least five unique commentors. For details, see Sentiment and theme analysis in Viva Engage - Microsoft Support.

Screenshot of premium conversation metrics.

Community analytics help community members and admins understand their Engage community’s engagement trends. Any Viva Engage network member can see insights for public communities. Community members can see insights for private communities. Community admins in premium licensed networks can see advanced analytics such as Time saved, People helped, Frequent contributors and Dormant conversations.

Open community analytics by visiting a community and select the analytics icon in the community header. You can view community analytics through the Analytics hub, and open the Community tab. Community admins can also see community analytics in a summary card visible on the right panel of their managed communities.

Community analytics include the following features and metrics definitions:

Date range selector	All subsequent metrics apply to the selected date.
Member activity	Displays an overview of community member and admin activity. Member count doesn't include admins, so it may differ from the member count shown on the main community feed.
Members/Admins/People Engaged	Total unique users that reacted, commented or posted content in the community.
Members/Admins/People Reached	Total of unique users that viewed community content.
Admin response rate	Displays the rate of posts (thread starters) with community admin replies.
Total posts	Displays a breakdown of posts (thread starters) that were created within the community.
Views on posts	Displays counts of views across all posts (thread starters only). This count isn't unique, since a user can revisit a post and register as another view. Counts in private groups and All Company only include member and admin engagement.
Messages posted	Displays the count of posted messages, including thread starters and replies. Counts in private groups and All Company only include member and admin engagement.
Reactions on messages	Displays the count of reactions on messages, including thread starters and replies. Counts in private groups and All Company only include member and admin engagement.
Answer and Best answer rate	Displays the percent of questions that receive answers, and the percent of questions marked as best answers within the community.
Top conversations	Displays the posts (thread starters) with the most reactions, comments and replies in the community. These conversations are only visible to admins, corporate communicators and members of the community. External guests and other external network users will not be authorized to see the contents in this table.
Deltas	All percent increase/decrease changes are based on the date selection. Examples: for 7-day periods, delta shows week over week changes. For 28-day periods, the delta shows month over month changes.

Community analytics include additional metrics in Viva Engage Premium:

People helped	Displays count of unique users who have reacted, voted and replied to Q&As within the community.
Time saved	Calculated based on research that answered questions save the average person approximately 15mins by reducing search times.
Dormant conversations	Displays community posts with no engagement.
Unanswered questions	Displays questions with no posted answers.
Frequent contributors	Displays users who create the most content within the community.
New members	Displays users who recently joined the community

Note: You can export the data for any time range into a .CSV format file by selecting the Export button at the top of your community analytics dashboard.

Network analytics help network admins and corporate communicators understand how the Engage network is performing. For details on managing network analytics, see View and manage analytics in Viva Engage.

Network analytics include the following metrics:

People reached	The number of people who viewed, reacted or replied.
People engaged	The number of people who reacted or replied.
Engagement breakdown	The types of engagement happening across your network. Engagement includes posts, comments, and reactions. Total engagements is an aggregate of all posts, comments, and reactions made during the selected period.
Activities by platforms	Shows the clients where activity occurs. If we don't have enough information to classify a client, an engagement is logged as Others. Similarly, if the exact client where engagement occurs isn’t logged in our data streams, we’ll log user activity as Others. An example of how this can happen is when an organization uses an API or embedding to expose the Engage feed to users.
Posts and sentiment	When AI Summarization is enabled, shows total users who have posted, total posts and sentiment trends across the content. For details, see Sentiment and theme analysis in Viva Engage - Microsoft Support.
Trending themes in your network	Enabling AI Summarization also shows the most popular themes discussed in your network. For details, see Sentiment and theme analysis in Viva Engage - Microsoft Support.
Announcements breakdown	An overview of announcement activity across your network includes location split of announcements made via storyline vs communities. It also shows an overview of people reached, people engaged, median time to first view and median time to first reaction for the selected period.
Frequent contributors	Shows who creates the most posts across the network.
Top conversations	Shows posts with the most activity. You can sort by views, reactions, comments or announcements only.
Popular communities	Shows communities with the most activity. You can sort by posts, comments, views per member and engaged members. Engaged members are those who react or post a message within the community.
Trending campaigns	Shows campaigns with the most activity. You can sort by views, comments and reactions.

Campaign analytics give Engage admins and corporate communicators performance metrics for official Engage campaigns. For details on managing these analytics, see View community insights in Viva Engage.

Campaign analytics tracks the following metrics:

People reacted	The number of people who reacted to a post with the campaign hashtag.
People commented	The number of people who commented on a post with the campaign hashtag.
People posted	The number of people who created a post using the campaign hashtag.
People reached	The number of people who viewed, reacted or replied to a post using the campaign hashtag.
Followers	The number of people who follow a campaign.
Total posts	Shows how many posts included a campaign hashtag out of the total number of posts made. List can be sorted by location of most posts or location with most views.
Top conversations	Shows the conversations with the most activity. Can be sorted by views, comments, or reactions.
Campaign followers breakdown	Shows engagement funnel of campaign followers, including totals of their follows and activities. Some categories won't display with fewer than five participants. Can be filtered to view activity of only the leader (as defined on Engage).
Reactions from people	Shows total reaction split by reaction type.

Note: Storyline for Teams is separate and distinct from the Viva Engage experience for Teams. Storyline is a single-tab feature for Microsoft Teams that brings the primary Engage social interface to your Teams communications app. You don't have to run the Viva Engage app on Teams to take advantage of this feature.

Storyline for Teams (separate from the Viva Engage app for Teams) provides the same set of tools and features to follow and interact with colleagues. Start by opening a new chat session with yourself and the Storyline tab appears, showing your profile.

From the More menu () under the cover photo, select View profile analytics.

Teams Storyline menu for opening analytics